Posture is a way of living, a way of thinking, a position to rest on. We’re aware of the overconsumption that occurs within fashion, retail and just about any industry. It‘s taken some time to navigate how I saw this company within an industry where, I too, sell products.
As a creative business I’m constantly finding the balance between maintaining the pure creative energy that I began this journey with. However, my aim is to fully express myself and share my ideas without compromise, in hopes that those who feel how I feel will respond to it.
Posture has always been made in small and frequent quantities. I want it to feel special to those who own what I make. There’s a story I’m telling through these products and I realize that it’s not for everyone and I accept that. i’m interested in making stuff for the world i want to live in.
Moving forward Posture will continue to produce at small and continuous batches. The brand will explore more of the design elements that we prefer to wear rather than what is presumed to sell. We’ll lean further into the practice of Posture and what that means. Thanks for joining me on this ride, its been a transformative 5 years and im excited for what lies ahead.